SetXRM Solutions
Analytical CRM Management
Analyse your customers thoroughly, divide them into segments and define the right action for each segment.
From your data to your marketing strategy
SetXRM has created three different systems for its Analytical CRM solution. These systems work on internal data and offer different marketing approaches. The main goal is to analyse customers well, segment them and define actions accordingly.
The analysis shows whether your activities have reached the intended target group, so you can question the accuracy of the sales and marketing strategies you apply.
The impact of analytical CRM solutions
- Lower sales and marketing costs
- 10%
- Higher customer satisfaction
- 6%
- Higher customer acquisition rate
- 8%
- Higher sales
- 10%
Modules
SetXRM analytical CRM services
Forecasting Service
The most important analytical CRM service. Based on classification algorithms developed in the previous period, it traverses a decision tree to predict which of the predefined classes a new customer belongs to.
Customer Scoring (RFM)
The RFM (Recency, Frequency, Monetary) scoring service scores customers by last purchase date, purchase frequency and amount. Customers with the highest RFM scores are the most likely to respond to promotions and campaigns.
N-Fold Validation Service
Measures the success of the clustering algorithms developed. N defines how many parts the data set is split into for validation; the service returns a success percentage based on the data set and n.
Customer classification with a decision tree
The decision tree algorithm builds a tree from your existing customer data. The root and intermediate nodes contain customer attributes, while the leaf nodes contain classes. By traversing the tree with a new customer’s data, the class that customer belongs to can be predicted.
The decision tree algorithm works on categorical data, so continuous data is categorised before being sent to the tree-building service. RFM scores are used to measure customer loyalty.
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A tailored demo of Analytical CRM Management
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